If you have been continuously investing your resources and time into making a Twitter marketing strategy, you definitely require checking if the efforts are really paying off. One of the best and most authentic ways of understanding whether your marketing strategy is perfect is by using the Twitter analytics tool.
While Twitter already has the inbuilt analytical tool, there are a lot of other analytical tools provided by Twitter that allow you to get a detailed look into several other social media platforms simultaneously. This will help you to streamline the entire reporting process.
So, in this article, We will find out the top six best Twitter analytics tools that you can use for measuring performance and make sure that the tweets are able to perform according to your expectations.
Let us find out the Best Twitter analytics tool without any further talking.
Sprout Social:
Sprout Social is one of the platforms that you can use. It provides a vast number of management tools for social media, which can help you to publish and monitor everything. It is a tool that will help you to check analytics and offer detailed reporting. You will find in-depth insight into the way your account is performing along with several other platforms like LinkedIn, Instagram, Pinterest, YouTube, and much more.
You will also find viral posts; optimal send time features that will help to simplify finding the best time that you can post.
Features:
- The platform demographic information, overview, and easy-to-use dashboard help to check everything happening in the profile.
- You can customize a look into the audience growth while selecting the reporting period.
- You can also check the Engagement and replies like post likes, retweets, and much more.
- There are other reporting options that can guide you in the Twitter strategy as follows:
- The paid performance report of Twitter helps to check the paid-off investments.
- Competitors’ reports on Twitter help to check how you are performing against your competition.
- Keyword reports and Trends on Twitter help to understand where most conversations are taking place so that you can easily adjust the strategy and improve your reach.
Keyhole:
Keyhole is slightly different from the other tools in the market as they have a whole long list of features. The Prime agenda of this tool is to pay attention to social media reporting and analytics. Rather than providing one feature, they have dedicated the whole tool to make sure that users will be able to get the most comprehensive and exact information about social media.
Features:
- Users get the ability to generate comprehensive and automated reports that eliminate the potential of human-made errors that happens in spreadsheets.
- Reports are campaign specific so that you will be able to check how the promotions on individual social media platforms are performing.
- Hashtag Reporting is another feature that will help you to keep track of user-generated content along with other hashtags used by your brand while promoting.
SocialPilot:
SocialPilot is another tool that we will talk about. It provides you the opportunity to leverage the features like content curation, social media scheduling, browser extension, analytics, ads help, and a lot more. This is one of those few platforms that will help you to create a bulk schedule that is up to 500 tweets simultaneously. Therefore, it becomes easy to create and share Twitter posts at one time. You can later take advantage of the analytical tool to find out more about the performance.
Features:
- You will be able to track influencers and hashtags to keep a constant eye on the conversations that are associated with your brand.
- White-label reports are fully customizable to fit the branding needs and can be easily shared with the team.
- It helps you to discover users who are interacting within the post so that you will be able to reciprocate and offer better offerings as a compliment.
Tweepsmap:
Tweepsmap is another analytical tool that is specifically built for Twitter. It helps users to get some of the most valuable insights through the use of artificial intelligence. While this company provides analytics, several other features allow you to enjoy some other significant benefits like optimal tweet times, post-scheduling, and engagement insight. However, the user interface might become confusing and difficult for people who have just started using it. The more you begin practicing, it becomes easy to figure out more about this platform.
Features:
- Integrated with Twitter engagement dashboard that helps you to pay attention to how the followers are receiving the tweets and getting engaged.
- It helps to find out the sentiment and interest of the audience by making analyses and allows you to know what the followers are discussing.
- The follower segmentation is another excellent feature to dive into and check the users following the account.
Klear:
Klear is one of the top influencer marketing platforms that also provides a range of free tools, especially for Twitter. To be simple, this platform is dedicated to users to help them in finding the best influencers that they can work with, analyze the campaigns and manage influencer marketing. This platform also helps to build connectors with some of the most influential people in their vertical.
Features:
- It is a free tool that can help users to find the Best influencer on Twitter to work with.
- With the use of this tool, you will find it easier to analyze the Twitter profiles that you can use and gather powerful insight about the potential influencers.
Followerwonk:
Followerwonk is yet another fantastic website that has been packed with some of the most valuable tools for Twitter. No denying that it can be really helpful for marketers to have one such tool that will give access to all of the analytics advancements. However, it can really be problematic for newcomers to access this platform. Besides, it offers a free plan option, which makes it easy to add to the management tools list.
Features:
- Helps to analyze the Twitter account to discover the accounts they are following. It can be a great way to find potential customers that you must interact.
- You can compare uses for discovering overlaps or gaps in how the followers are lining up with the competitors.
- You will also be able to track the followers’ growth in a specific time period to find how your account is growing.
Bottom Line: Here is a list of the top 6 best Twitter analytics tools that will help you improve your reach in 2023. We have also included a whole long list of features to help you find out if the tool can be a good choice for you. So it is time for you to make your decision and find out the best tool that can be well utilized in your marketing approach.
