With over 306 billion Emails sent every day, no one denies that Email Marketing is a powerful tool. Your website must be receiving hundreds of visitors. However, you can convert these visitors into your customers with email marketing. Email marketing tools give your business the ability to reach customers easier than ever. It is an effective way to communicate with your audience and build trust between them. Email Marketing helps you to grow the Customer base of your Company even if you don’t have many followers.
According to Content Marketing Institute, “31 percent of B2B Marketers believe that Email Marketing is the best way to nurture needs”. Email Marketing helps drive traffic, build relationships with your Customers, and keep track of what is happening with them. Effective Email Marketing has the power to convert leads into one-time buyers, and one-time buyers into repeat customers.
Today this blog post will break down What Exactly is Email Marketing, why this technique is so important together with the ways to use Email Marketing to grow your business fast.
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What is Email Marketing?
Email Marketing is a powerful technique for building your relationship with customers. with the help of Email, your customers will keep informed about the regular updates. Email Marketing is damn important to collect information and feedback from the audience. In today’s era, it is really important to keep connected with your audience in a personal way.
Email Marketing can be used for a variety of purposes, including generating leads, increasing sales, and building relationships with customers. By regular updates about the latest delivery dates, discounts, or offerings, you can grab new leads on regular basis. Generally, Email Marketing can be used in a variety of formats.
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1)Email Newsletter Template
A Newsletter is a spectacular way to keep your customers up to date about what happens with your Company, and the wide range of products you own. You can even use newsletters for feedback, and data from your customers.
2) Customized Email Message Template
If you want to share a Custom message with your customers, you can access the templates to create the email. These templates will help you to create email messages that are specific to your business.
3) Email Blast Template
The blast Email template is a quick way to send out emails to a large number of customers. Blast Templates can be used to announce new products or services, share important news, and get the customer’s feedback
4) Compliant Email Template
If you are experiencing a sudden fall in customers. It means there is some problem with your product. To figure out the things, you really need to create an email template that outlines the complaint and asks the users to provide the detail. In this way, you can easily solve the issue faster and build a good relationship with the customer.
Why Email Marketing is important?
If your had taken a small step in the field of Digital Marketing, One Question that must rise in your mind will be Why Email Marketing is so Important to run a successful business”?
Let’s make some clarity on this topic without moving to the ways How to use Email Marketing.
You will be surprised to know that almost 99 percent of consumers used to check their emails on daily basis. We can hardly there is another platform that people visit on regular basis. This beauty of the platform makes Email the Number One Communication Channel.
Now you must be ready to argue with us that there are lots of Social Media Platforms where you can create your Account and interact with the audience. But believe me, your Account can be suspended anytime without prior notice. However, if you own an email list, no one will take those leads away from you.
Email Marketing has an ROI (Returns on Investment) of 4400% which is at least three times higher than any other Social Media Platform. All these qualities make email the best market strategy for sale online.
Important Statistics about Email Marketing
- The average Email open rate is 19.8%, the click-through rate is 11.3%, and the bounce rate is 9.4%.
- Almost all B2B Companies send one email marketing campaign every 25 days
- 35 percent of the Marketers send 3 to 5 emails every week.
Ways to Use Email Marketing Effectively to grow your business faster
1)Make Signing up for your Email Easily
In order to create a good Email Marketing list, the first thing to be made sure of is that do not hide the signup form on your website. Try to add subscription forms throughout your website so people engage with your content in different ways. It is important to include a Subscription page, Landing page, and About Page on your website. The best places to spot Subscription forms are sidebar widget areas, website footer sections, and more. Pop-up forms while the reader is about to leave your site. This gives them the last chance to subscribe.
2) Offer good Incentives for Signing up
To encourage people to share their email addresses, it is good to offer great bonuses or incentives. The best way to make people sign up is to offer a Content upgrade, provide an exclusive coupon, an e-book, and other things so that people will show a keen interest in subscribing.
3) Publish Newsletters and Regular Blog Posts
Newsletters are a brilliant way to engage customers. Just like sending out regular emails, it is necessary to publish regular blog posts and Newsletters to keep Customer engagement consistent. Add your best-performing posts to the newsletters that will remind readers of significant events or case studies.
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4) Reach the broader Audience
Reaching a broader audience and converting them into your Customer is the ultimate goal of marketing. Email Marketing helps you to create brand awareness as people love to share good stuff with their family, and friends. To create brand Awareness, you can create an email reflecting your brand’s benefits and send it to your email list. If your prospects genuinely like the offers, they will definitely share the emails with loved ones. Ask your subscribers to share emails and visit your social media pages to get more offers and coupon codes. In this way, you can reach a broader audience.
5) Promote your existing Products or Services
With Email marketing, you can easily promote your existing products, and services. It is essential to create a professional email that clearly reflects the benefits of your products. Try to convince your prospects why your products are better than other Competitors. If the Prospects really find your product valuable, they will definitely make a purchase and convert into regular customers. To get more customers, give tempting offers such as referring friends and family members to earn up to $100.
6) Build Strong Customer Relationship
Email Marketing helps you to build a long-lasting relationship with your Customers. For this you need to create personalized emails, that will show how much you care about your Customers. You can use any email marketing software to send automated birthday and wedding anniversary wishes with a discount coupon code. Send monthly or weekly newsletters to inform all about your products.
7) Win Back Dormant Customers
According to Studies, it is found that it is easier to sell products to existing customers rather than new prospects. If your customers are not showing interest and haven’t made any purchases for a long time, you really need to send the “We Miss You” email by sending an amazing discount Coupon code to sweeten the deal.
Email Marketing is a great opportunity to win back your dormant customers by creating tailored content and sending them discount coupon codes. Don’t forget to emphasize urgency by showing the deal time.
8) Welcome your new Customers and Prospects
The welcome gesture is loved by all. Fortunately, it is possible to welcome your guests with open arms with automated emails. You can automate a welcome email to welcome new subscribers with a personalized message. This automated email will make a good first impression on your prospects. In the mail, you can mention all your Company products, and even offer a valid coupon for their next purchase
Conclusion
That’s how you can use Email Marketing to grow your business. Email Marketing is eventually the most affordable marketing strategy that lets your business grow faster without much effort. The best thing about Email Marketing is that you even use this technique even if you do not own a website. For instance, Suppose you own a flower shop. Then ask your customers to submit their email ids. Further, use this email list to send offers, and deals to your existing customers. If the offers are interesting, the customers will definitely share them with their loved ones. This way you reach your new customers. I hope you will find this post really informative.
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