‘Twitter survival at stake,’ Elon Musk warns staff as remote work ends

HIGHLIGHTS:

  • Elon Musk stops Remote working and asks Employees to come to the Office.
  • He wants employees at least work 40 hours a week in the office
  • Recently, he upped the price for the Twitter Blue subscription to $8 and attached user verification to it.

After acquiring Twitter, Elon Musk is working tirelessly to bring lots of changes to the platform. In the latest move, Elon Musk has brought an immediate end to remote work at Twitter for the remaining 50 percent of the employees

Musk said there was “no way to sugarcoat the message” about the economic Outlook and how it will affect advertising depending Company like Twitter. The new rules that kicked in immediately want the Employees to be in the office for at least 40 hours a week.

Musk said the company’s “top priority” is Twitter Blue, its revamped $ 8-a-month subscription that adds a verified check mark to the user’s profile and unlocks additional features. “Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn,” he wrote. “We need roughly half of our revenue to be subscription.”

 Elon Musk wants the Employees to come into the Office and work

The San Francisco-based company told its staff in May 2020 that they could work from home “forever” if they wished to because the company believed its remote working measures during Covid lockdowns had been a success.

At the staff meeting Thursday afternoon, Musk said some “exceptional” employees could seek an exemption from his return-to-work order but that others who didn’t like it could quit, according to an employee at the meeting who spoke on condition of anonymity out of a concern for job security.

Musk said remote work will no longer be allowed and employees will be expected to be in the office for at least 40 hours per week until he himself approved it.

Twitter has been under Musk’s leadership for close to two weeks, in which time he has dismissed roughly half its workforce and most of its executive suite. The new boss has upped the price for the Twitter Blue subscription to $8 and attached user verification to it.

Mr. Musk said he had “no choice” over the cuts as the company was losing $4m (£3.51m) a day. He has blamed “activist groups pressuring advertisers” for a “massive drop in revenue”.

He also told employees that, starting November 10th, they are expected to be in the office for a minimum of 40 hours a week and that he would only approve remote work on a case-by-case basis. “Obviously, if you are physically unable to travel to an office or have a critical personal obligation, then your absence is understandable,” he wrote.

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