Coca-Cola will stop manufacturing Tab after almost 60 years

Coca-Cola will stop manufacturing Tab after almost 60 years

The fear of Tab-aholics in the US has sadly turned into reality as Coca-Cola has decided to discontinue its iconic diet soda in the country’s market. The Americans, who continued to purchase Tab, will have to enjoy their last sips of the beloved sweetened soda.

The company, on Thursday, announced that it will stop making Tab, along with one more underperforming beverage, Zico Coconut Water. The beverage giant’s decision of taking Tab off the market comes post the company informed last month that it will be cutting over 50 per cent of its 500 beverage brands. In the month of August, Coca-Cola had also said that it will be cutting several employees.

Tab, the first ‘diet’ soda from Coca-Cola, was introduced in the year 1963 and has gone on to become one of the iconic brands over the years. However, sales began falling post the introduction of Diet Coke in 1982. 

Tab, since then, has had only a small loyal fan following over past few decades, majorly among those who have grown up along with the brand, said Coca-Cola.

Notably, Coke is not the only company who is discontinuing its brand lineup. Several food & beverage firms are taking off their product offerings due to the ongoing pandemic to make operations more effective and meet the demand for their popular items. 


Tim Bonner

Tim Bonner

In an ever changing business landscape, a number of policies are made and re-made, in order to keep the markets moving with the times. These changes are documented by Tim, who is an excellent writer, and an even better storyteller! His pieces, unlike other business news items, are not dry, or lacking in empathy! Tim is the classic center capitalist with a soft leaning for socialist welfare! He writes for the Business section of Horse World Journal.

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