Your branding is how you communicate with your audience. A strong brand presence baked into your website can distinguish you from your competitors and help to make your products more appealing. If you want to give off that professional vibe and look trustworthy in the eyes of your potential customers, your website needs to look the part.
Magento web design services can help you strengthen your brand appeal and connect with more users. By crafting an aesthetically pleasing and functional design for your website, you will retain more users and help more of your users convert. In eCommerce, brand appeal is an absolute must, but in order to execute it properly, the actual design of your website will need to be enhanced significantly.
Why Out-of-the-Box Solutions Don’t Cut It
Many eCommerce platforms such as Magento do offer templates and themes which make it easy for store owners to quickly launch their stores and upload products into a working storefront that users can quickly and easily interact with. The only drawback to this is the fact that all too often, these templates all appear noticeable the same and don’t offer any way for your brand to really shine through.
There’s more to a strong brand than a logo and a few color and font changes. Every last bit of a website’s design has to be taken into consideration when designing with branding in mind. From the way transitions and fades work, to the photos that are used, to the way in which the navigation works, everything has to be crafted “just so” in order to provide your users with a lasting impression that will separate you from the crowd.
An overreliance on templates and out-of-the-box themes will not benefit your business in the long run, because at some point your website is going to end up looking and feeling like a dozen other sites, and this can actually hinder your brand. From the users perspective, they are not only looking for a quality experience, but a remarkable one. What are you doing differently than everyone else that justifies placing trust in your offers? This is the way you have to think if you want to attract and retain customers.
If you are on the Magento eCommerce platform and want to gain a leg up on the competition, a Magento web design is an absolute must. Through a proper design overhaul, you can make all of the tweaks and changes necessary in order to infuse your brand into the core of the website itself. Everything from the navigation to the product pages to the checkout functionality should not only be optimized, but customized to suit your needs and that of your customers.
A Magento Agency That Can Help You With Your Branding
You don’t want to rely on just any web design agency to help you construct a rock-solid brand presence online. You need to seek out Magento specialists that understand how to work in the platform and have been doing so for years. Not only that, the agency you select should also have a background in development and eCommerce digital marketing so that they are able to provide truly comprehensive branding services.
1Digital® knows how to build incredible-looking eCommerce websites on Magento that not only bridge that gap between your brand and your audience, but can also help to improve traffic and conversions as well. They are an elite eCommerce design and development agency that have extensive experience when it comes to building powerful online stores. Contact them today if you want to improve the branding of your Magento store.