As part of its EV push, Hyundai is launching a home charging ecosystem.

This week at the L.A. Auto Show, Hyundai introduced a new option for its customers to charge at home, part of the company’s aim to attract a new generation of electric car purchasers.

When you buy a new Hyundai, you also get access to Hyundai Home, a suite of services that includes solar panels, energy storage, and electric vehicle charging. To better serve clients in 16 states, Hyundai has partnered with Electrum, an installer of solar panels, home batteries, and heat pumps. Arizona, California, and Colorado customers will benefit from the new alliance. Customers in the following states may now work with Electrum consultants: Connecticut, Florida, Illinois, Maryland, Massachusetts, Maine, Missouri, Nevada, New Jersey, New York, Oregon, Pennsylvania, Rhode Island, Virginia, and Washington.

According to Ian Tupper, Hyundai’s senior group manager of Strategic Environmental Partnerships, dealers were already assisting customers in connecting with local installers and utilities to set up charging and storage facilities for their new Hyundai E.V.s like the Ioniq 5 before this week’s announcement.

Our goal with Hyundai Home is to make the electric vehicle (E.V.) ecosystem more accessible, not only for E.V. charging and E.V. deployment. Tupper told TechCrunch at the L.A. Auto Show that the company aims to make it simple for consumers to transition to solar energy storage and use it to reduce their monthly energy costs.

Facilitate the availability of E.V. charging

As the U.S. progressively works to minimize CO2 emissions, especially those from tailpipes (aka fossil-fuel automobiles), states like California have prohibited the sale of new gasoline-powered cars until 2035. Because of this, more and more people in the United States are considering buying electric vehicles, plug-in hybrids, or hybrids. However, according to the U.S. Census, about a third of America’s housing stock consists of rental units. Since the majority of these units are older, landlords must be willing to invest in providing tenants with access to home charging improvement panels and deploying charging options in multi-family garages.

It may cost anywhere from $1,300 to $3,000 to upgrade the electrical panel in a single-family house so that a car can be charged. Many individuals, particularly those who live in apartment complexes without access to home charging, will be unable to purchase or use home charging due to the high cost of battery electric, hybrid, and plug-in electric cars. Tupper said Hyundai is thinking about doing so, but he could not provide more information.

Because of the importance of resolving this issue for tenants, we will use a multipronged strategy to promote widespread uptake. As a first step, we joined forces with Electrify America. Tupper told TechCrunch that the company is collaborating with charging infrastructure providers to “incentivize constructing as many recharging stations as possible, and we’re aiming to make it accessible to consumers for free.” As part of our strategic partnership strategy, we are looking for key players who are in a position to provide valuable recommendations. To the extent that we can aid in the establishment or expansion of charging stations in any given municipality, that would be fantastic. But if there is a method to promote low-voltage A.C. charging, we should take it. We will look at it too.”

Tupper said Hyundai is collaborating with Electrum and others to expand charging and energy storage options beyond the 16 states Electrum presently covers.

Tupper stated, “We’re just getting started, and our guiding principles are that clients receive the appropriate things at the right price.” By using Electrum, we can assist the client in identifying the most appropriate solution available on the market; this allows us to provide them with a service that is often more cost-effective than what they might get from a regional provider.

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